FREENOW's On-Cab Advertising (OCA) programme is a simple way to stand out and earn more. As an OCA ambassador, you’ll display FREENOW-branded stickers on your cab at no cost to you and enjoy better access to jobs in the app. 🚀
Why join OCA?
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Priority Score boost: OCA ambassadors receive extra priority points on every trip. That means better visibility and faster access to jobs, both prebook and daily offers.
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More job offers sooner: The higher your Priority Score, the earlier you’ll see jobs. OCA helps keep you ahead of non-OCA drivers.
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Available in many cities: The programme is open to Black Cab drivers in London, Manchester, Edinburgh, and Brighton.
What does OCA look like?
OCA stickers are applied to the exterior sides of your cab:
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London, Manchester, Edinburgh: Stickers on both front doors.
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Brighton: Stickers on rear quarter panels.
They're sleek, FREENOW-branded, and designed not to interfere with other cab markings.
How to join
📍London
Book an OCA fitting appointment here. You will be asked to sign a monthly rolling contract on the day your sticker is applied.
If you already have OCA and want to switch to our reduced 12% commission contract, contact our Black Cab office at 02038352177 to replace your current contract.
📍Edinburgh
Register your interest in taking FREENOW OCA via this form.* If you already have OCA on and would like to change to the new contract, let us know here.
📍Brighton
Register your interest in taking FREENOW OCA via this form.* If you already have OCA on and would like to change to the new contract, let us know here.
📍Manchester
Register your interest in taking FREENOW OCA via this form.*
*We'll reach out to you to arrange to have your OCA applied. You will be asked to sign a 12-month contract when coming in to have the stickers applied.
How to submit your OCA photos
- Open your FREENOW app
- ☰ → Help → Help Centre → Chat
- Select Loyalty & On-Car Advertising → How do I upload photos?
Attach clear images of both sides of your cab and the number plate (JPG or PNG, max 20MB).
❓FAQs
I rent my cab, can I join?
Yes, but we recommend getting permission from the vehicle owner before signing up.
Will OCA damage my cab?
No, the stickers won’t damage your paint. They’re easy to remove — any sticky residue can be cleaned with warm water or a hairdryer. If FREENOW handles the removal, we cover up to £400 per door for any damage (self-removal isn’t covered).
What if my stickers get damaged or removed?
If you need to take your stickers off for a specific reason, i.e. an accident in the cab, you will be required to book an appointment with our Driver Team to arrange replacements.
Need more info? Go here!